This cocktail is essentially a rough version of a Negroni, the classic Italian cocktail invented by Count Camillo Negroni in 1919. The name Boulevardier can loosely be translated to “Man about town”. This drink was created in the 1920s by Erskine Gwynne, an American writer, socialite and nephew of railroad tycoon Alfred Vanderbilt.
Gwynne started a magazine by the same name, “Boulevardier”, in Paris for American expats and the cocktail was presumably named after the magazine. Erskine Gwynne often frequented Harry’s American Bar in Paris and the Boulevardier became popular after Harry MacElhone added it to his book “Barflies and Cocktails” in 1927.
The glass was designed in 1932 by Finnish designer Aina Aalto and is called Bölgeblick.
Product information
This is one in a series of illustrations of classic cocktail recipes with a selection of the most beautifully designed glasses.
The size 40x50 cm (approx 16x20”) are signed and printed on Hahnemühle Photo Rag Bright White 310g archival paper and are sold in a limited edition of 50 prints.
The size 30x40 cm (approx 12x16”) are printed on Hahnemühle Fine Art Studio Enhanced 210g archival paper.