This cocktail is essentially a rough version of a Negroni, the classic Italian cocktail invented by Count Camillo Negroni in 1919. The name Boulevardier can loosely be translated to “Man about town”. This drink was created in the 1920s by Erskine Gwynne, an American writer, socialite and nephew of railroad tycoon Alfred Vanderbilt.

Gwynne started a magazine by the same name, “Boulevardier”, in Paris for American expats and the cocktail was presumably named after the magazine. Erskine Gwynne often frequented Harry’s American Bar in Paris and the Boulevardier became popular after Harry MacElhone added it to his book “Barflies and Cocktails” in 1927.

The glass was designed in 1932 by Finnish designer Aina Aalto and is called Bölgeblick.