Celebrating getting the proof of my first cocktail book (and actually my first ever book of any kind) in the best possible way, with one of the cocktails featured in the book, a Moonwalk (and a Roy Rogers). This drink, made with Grand Marnier, grapefruit juice, champagne and rose water, was made to celebrate the Apollo 11 moon landing on July 20, 1969. Not to in any way compare the feat of the moon landing with the release of a book but it is nevertheless something to celebrate and what better way to celebrate than with a cocktail created for a celebration.
The Spookiest Drinks for the Spookiest Week
When Halloween is on a Tuesday, Día de los Muertos is on a Thursday and Swedish All Saints Day is on Saturday there are a lot of days in need of a special cocktail. There are thankfully several cocktails that fits into that spooky category like Bloody Mary, Zombie, Blood and Sand, Death in the Afternoon, El Diablo and last but not least the Last Word.
Negroni Week is Discount Week
This week is Negroni Week and if you haven’t started already it’s time to stir one up. Preferably using the Alessi Shaker 870 designed by Carlo Mazzeri and Luigi Massoni in 1957. Or buy the Random Things poster with the shaker, why not together with a Negroni poster. If you’d like you can use the discount code NEGRONI for either of the two posters to get 10% off but no pressure, you can buy them without the code as well. Being Negroni Week the code should apply to the Negroni Sbagliato poster as well, and it does.
A Whole Year of Cocktails
Almost since the start of the cocktail print project I have been asked when I will make it into a book and finally I’ve got an answer. It is happening now. I decided to make it into two separate books with 52 cocktails in each. One cocktail per week for a whole year. Or if you’d like to go about it another way, all of them are also attached to a date or at least a part of the year. Like the Blood and Sand for International Scotch Whisky Day (yes there is such a day, February 8) or a Zombie to celebrate tiki pioneer Donn Beach’s (a.k.a. Don the Beachcomber) birthday. Or why not make a Saketini, a cocktail created for the 1964 New York World’s Fair, on the date the fair opened their gates, April 22.
The book comes complete with the history of the cocktail, the story about the glass designer and the history of the date that the cocktail is in some way attached to.
More information is to come but expect it to be ready in time to make a fabulous gift for the holiday season.
But first thing first. Here is a teaser. Enjoy!
The Shaker That Conquered the World
The Alessi company was founded in 1921 by sheet metal worker Giovanni Alessi Anghini who set up shop in Omegna, not far from Milan. The company started out making tableware in copper and brass but they soon expanded to coffee pots, trays and other household products. In 1938 Alessi introduced stainless steel and after the war this entirely replaced brass in the production. From the 1930s until the ’50s Carlo Alessi, the son of Giovanni, was head designer but when his younger brother Ettore joined the business in 1945 he made Carlo realize the potential in hiring external designers. One of the first project being designed outside the family was the incredibly successful Shaker 870, created by Carlo Mazzeri and Luigi Massoni in 1957.
Carlo Mazzeri was born in Oleggio, Italy in 1927 and studied architecture in Venice. Just a year after graduating in 1956 he designed the shaker for Alessi with Luigi Massoni. During the 1960s and ’70s he kept working for Alessi alongside Anselmo Vitale, designing a series of products for the hotel industry. Working with industrial construction, Mazzeri also made the new Alessi plant in Omegna in the 1960-1971.
Luigi Massoni was born in Milan in 1930 and this is where he studied at the “Collettivo di Architettura”. One of his first major designs was the Shaker 870 but he continued working with Alessi, creating the Serie 5 containers. Massoni wasn’t just working as an architect and designer, he was also a freelance journalist and in 1959 he founded “Mobilia” a center for the promotion of Italian design. Through the years Massoni kept designing for the home and kitchen working with Boffi and Guzzini.
Through the years Alessi has worked with designers like Achille Castiglioni, Patricia Urquiola, Zaha Hadid, Jasper Morrison and Philippe Starck.
A Designer of Everything
When the SAS Royal Hotel in the Danish capital was finished in 1960, it was a marvel. It was Copenhagen’s first skyscraper and it is considered to be Arne Jacobsen’s principal work of architecture. The building was designed with two separate sections with different functions. The 22 story tower contains 275 hotel rooms and the lower horizontal building held the hotel foyer, a restaurant and a conservatory. Regardless of the fact that the building was situated in the center of Copenhagen, 14 kilometers from the airport, it was also an airport terminal. Here SAS passengers could check in their luggage and wait in the stylishly furnished lounge for the SAS airport shuttle to whisk them away to their flights.
In the end, the most remarkable result of the project wasn’t the building itself but rather the furniture that Arne Jacobsen designed for the hotel. Not only did he create the Egg, he also designed the Swan chair and the Drop chair as well as a wide range of other custom furniture, glass wear, textiles, cutlery and more, specifically for the hotel. Just like Gio Ponti in Italy, Arne Jacobsen preferred to design all aspects of a project himself. From the structure to the furniture and down to details like door handles.
In keeping with the design trends of the day, Arne Jacobsen was inspired by organic shapes the same way Eero Saarinen and Charles & Ray Eames were. Using the latest in materials and production technology he was able to create the remarkably organic shape of his sculptural Egg, intending to lend the visitors a calm space where the chair was placed in the bustling hotel lobby. In fact, he actually made the initial model just as you would a classic sculpture by adding and filing of material from the plaster model.
Design For The Masses
In a way the history of the Kikkoman Soy Sauce dispenser, designed in 1961, started at the end of WWII. Kenji Ekuan was born in Tokyo but spent his early years in Hawaii. At the end of the war his family moved to Hiroshima where his father worked as a Buddhist priest. At 16 Ekuan was just released from naval academy when the atomic bomb destroyed Hiroshima and he witnessed the devastation from the train taking him back home. He lost his sister in the blast and his father became Ill with radiation sickness and died a year later.
This tragedy lead him to rethink his career. Instead of following his father’s footsteps he decided he wanted to take part in reshaping post-war Japan through design.
In a later interview he told the New York Times “Faced with that nothingness, I felt a great nostalgia for human culture”. He continued “I needed something to touch, to look at”. “Right then, I decided to be a maker of things.”
In 1952, soon after graduating from the National University of Fine Arts and Music in Tokyo, Mr Ekuan founded his design studio G.K. Design. One of his early assignments came from Kikkoman who wanted him to create a soy sauce dispenser. Up til then soy sauce was bought in big glass bottles and poured into small ceramic dispensers. Due to the particularly high viscosity of soy sauce it, more often than not, dripped along the side of the dispenser leaving a stain on the table.
Kenji Ekuan chose to make a glass bottle so you would know exactly when to refill it, and when you did you wouldn’t spill thanks to its wide mouth. The bigger problem was how to make the cap.
This part of the project ended up taking 3 years. It had to be easy to pour but yet spill-proof. After 100 prototypes Ekuan realized that the best solution was an upward facing spout. The spout design made the last drop flow back into the bottle rather than dripping onto the table.
Released onto the international market in 1961 the Kikkoman soy sauce dispenser became a symbol of new contemporary Japanese design. Ekuan’s goal as a designer was to make design solutions for the masses and with the Kikkoman dispenser he managed to do just that with an exquisite example of Japanese design spread to kitchens all over the world.
The Boxer and the Green Book
This younger cousin of the Manhattan was created a few years before the American prohibition. First published in Hugo R. Ensslin’s Recipes for Mixed Drinks in 1917 it is also, according to Cointreau, probably the first ever American cocktail that calls specifically for the French orange liqueur.
As opposed to the Manhattan the Deshler is also specific when it comes to another ingredient. Instead of using a sweet vermouth the Deshler is made with Dubonnet, the French fortified wine created in 1846 to help the French colonists in Northern Africa cope with malaria.
The name of the cocktail is taken from the Deshler Hotel in Columbus, Ohio, one of three hotels owned by two brothers called Wallick. Hugo R. Ensslin worked at all three but he worked longest at their Wallick Hotel on Times Square, New York, and this is supposedly where he created the Deshler.
Interestingly, the Deshler Hotel in Columbus was listed in the African American postal worker Victor Hugo Green’s The Motorist Green Book. This was a guide book where African Americans could find hospitable lodgings during the time of the Jim Crow laws of racial segregation in the southern states of the US.
A more far fetched background story to the cocktail is that it was named after a lightweight boxer called Dave Deshler. After a pretty good career he finished his last ever boxing match after a technical knockout in January of 1917, the same year Hugo R. Ensslin published his book. So maybe this 5 ft. 3 in. boxer was worth a cocktail in his honor.
The glass is called Buster and was designed by Willy Johansson in 1961.
When Snail Mail Got Faster
Sending messages by air started a very, very long time ago. It was the Egyptians that figured out how to use pigeons for the job around 3,000 B.C. It took almost 5,000 years until a the son of Benjamin Franklin, William Franklin, in 1784 used the, at the time, ultra modern hot air balloon to send a letter to his son William Temple Franklin on the other side of the English Channel. Using balloons never did catch on though, since they aren’t very reliable, so as far as airmail went, pigeon post was the best option. That is until the first airplanes came along.
The first recorded use of mail by airplane was three letters sent from Petaluna to Santa Rosa in California on February 17, 1911. But since the postmaster wasn’t involved the first official use of airmail was the very day after when Sir Walter Windham in India convinced the Indian postmaster general to let him operate an airmail service.
Cuba started their own airmail service in 1930 and this is where we get to the Airmail cocktail. Shortly thereafter the Bacardi Rum Company issued a pamphlet, Bacardi and Its Many Uses, promoting a cocktail called the Airmail, possibly to celebrate this event. The original drink was elegantly garnished with a real postage stamp.
During the 1940’s the Airmail started appearing more commonly in bartender guides like in W.C. Whitfield’s 1941 book, Here’s How, where he described the drink as “It ought to make you fly high”. The Airmail also appeared in David Embury’s 1948 The Fine Art of Mixing Drinks and in Esquire’s 1949 Handbook for Hosts.
The glass was fittingly designed for Scandinavian Airlines in 1998 by the Swedish designer Gunnar Cyrén.
Airmail
2 oz Gold Rum
1 oz Lime juice
1 oz Honey syrup
3 oz Champagne
1 Lime twist
Shake rum, lime juice and honey syrup until well chilled. Strain into chilled glass, top with champagne and garnish with a lime twist and/or a postage stamp.
Taking Prints to the Next Level
You might not have either space nor the economy to buy an Italian design classic like Achille and Pier Giacomo Castiglioni’s Arco floor lamp. You might not necessarily have any wall space to get a print from the Italy at Random collection either. But you probably have a sofa, a bed or a favorite chair. What makes that relaxing space even better, well, a double sided throw pillow of course.
You can now get the Random Things collection as a beautiful pillow to light up any space in your home or office, or vacation spot for that matter.
Happy Midsummer From Martinique
When most Swedes celebrate Midsummer by drinking schnapps and eating herring let’s talk about a cocktail being almost as strong as a schnapps, the very potent French Caribbean, Ti’ Punch.
Wherever you find liquor and lime you will find them combined in a drink. The Daiquiri in Cuba, the Caipirinha in Brazil, the Pisco Sour in Peru and Chile and the Ti’ Punch in the French Caribbean. In this particular drink Rhum Agricole is the main ingredient, a rum distilled from freshly pressed sugarcane juice rather than leftover molasses from sugar refining, normally used in rum production. This makes for a grassier, some say rougher, rum with a very distinct character and this particular rum distillation is unique to the French West Indies. Another difference that makes Rhum Agricole stand out is that it is generally 100 proof. This fact combined with the small amount of lime juice in the Ti’ Punch compared other rum sours, the use of cane sugar syrup and the lack of dilution from ice makes for drink quite different from the smooth Daiquiri.
The history of the Ti’ Punch dates back to when French colonists started sugar cane plantations in Martinique and Guadeloupe during the 17th and 18th century. The drink was probably created by the sugarcane fieldworkers to raise their spirits during a hard days work. The Ti’ Punch is so connected to the islands, especially to Martinique, that they made it their national cocktail. Ti’ is Creole for petite so the Ti’ Punch quite literally means small punch. Since there obviously were no ice in the sugarcane fields a purist would still never dilute the drink with ice.
When traveling to Martinique or Guadeloupe you will find the Ti’ Punch everywhere, often presented for you to prepare yourself to. There is even a saying in Martinique “Chacun prépare sa propre mort” or “Everyone prepares their own death”.
The Bamboo Grove glass was designed by Anna Perugini in 2020.
Have a fantastic French Caribbean Midsummer!
This Cocktail is the Cat's Pajamas
As with many cocktails from the early 1900s there is not one, but several different origin stories. The Bee’s Knees is no different. In fact, even the origin of the name is up for debate. Either it’s just a nonsense expression like “the cat’s pajamas”. Or it derives from the word business. In the 1920s saying that something was “the bee’s knees” was short for exclaiming that it was “the business”, that is to say, something outstanding.
Possibly the cocktail was created by the Austrian Frank Meier, during the 1920s when he was the first head bartender at Cafe Parisian at the Ritz Hotel in Paris. During WWII and the German occupation of Paris Mr Meier kept the bar open but being half Jewish he started working with the French resistance and handed information about the Germans staying at the Ritz to British intelligence. He also helped Jewish hotel guests escape the Vichy government’s concentration camp roundups by providing them with fake documents.
The first time the cocktail was mentioned however was in a news article from 1929 where it was attributed to the American socialite Margaret Brown. The article was about women-only bars in Paris and Margaret Brown, being a wealthy widow shared her time between Denver and Paris where she was a frequent guest in said bars. On a side note Margaret Brown also went by her nickname “the Unsinkable Molly Brown” after being one of the 712 people surviving the Titanic in 1912.
Yet another background story is that the honey used in the Bee’s Knees was added since it is a great way to hide the harsh taste of cheap bathtub gin. Putting it all together Margaret Brown might have had the cocktail in an American speakeasy and brought the recipe to Paris where Frank Meier made it his own making all three origin stories true. But that, of course, is just mere speculation.
The glass was is designed by Astrid Luglio in 2023 and is called Travasi.
Roy's Roundup
The classic mocktail Shirley Temple is said to have been created for the child actor when she was enviously eying her parents old-fashioneds and wanted her own drink. A resourceful bartender mixed lemon-lime soda and ginger ale, added some grenadine and garnished the creation with a maraschino cherry.
Being considered a girly drink, solely because of its name, boys wanted a drink they could relate better to (mind you, this was some 80 years ago) so during the 1940s someone came up with the Roy Rogers. Nothing was more popular amongst boys during the 40s and 50s than cowboys and actor/singer Roy Rogers was one of the most popular. Also Mr Rogers himself didn’t drink alcohol.
Roy Rogers, also known as The Singing Cowboy or The King of the Cowboys was born Leonard Franklin Slye in 1911 and early took up singing and playing the guitar. During the Great Depression he actually worked as a cowhand in New Mexico making him a real cowboy. He began his long career in 1935 in the country singing group Sons of the Pioneers. A few years later he became star in his own movies, often with his wife to be, Dale Evans, and his horse Trigger, who got almost as famous as Rogers himself. He ended up making some 90 movies from the late 1930s to the mid-1950s and over 100 episodes of a weekly tv-show, The Roy Rogers Show from 1951–1957. Always portraying the good guy he was the cowboy who shot the guns from the villains hands rather than trying to kill them.
Interestingly, but not officially, if you watch the Disney/Pixar Toy Story 2 from 1999, the character Woody learns that he is actually the main character from a 1950s TV show called Woody’s Roundup. In the show within the movie he has a horse named Bullseye and a girlfriend called Jessie. It’s hard not to see the similarities with The Roy Rogers Show with Woody as Roy, Jessie as Dale and Bullseye as Trigger.
The glass for the Roy Rogers is called Birds was designed by Tomoko Mizu in 2022.
The Roy Rogers
1/2 part Grenadine
6 parts Cola
1 Lemon wedge
1 Maraschino cherry
Pour the grenadine over ice into the glass. Fill upp with cola and garnish with a lemon wedge and a maraschino cherry.
A Cocktail With A Crust
Joseph Santini was a pioneer in mixology. He was born in 1804 in Corsica but moved to New Orleans in the 1830s. He started his bartending career at the then famous City Exchange where he soon showed his skills and innovations behind the bar.
Mr Santini’s is most well known creation was made during the 1850s. He called it the Brandy Crusta. This classic cocktail was either created at the City Exchange or at another bar called Jewel of the South, a bar he started in 1852. It first appeared in print in Jerry Thomas’ Bartender’s Guide from 1862. The cocktail was a departure from the much simpler cocktails of the day and so it was very well received.
A Crusta isn’t actually just one cocktail, it is a type of cocktails. Crustas always contains a spirit, lemon juice and sugar, sometimes in the form of a liqueur. In fact the name Crusta comes from the sugar rim that is supposed to be applied hours in advance to make it into a dry crust. Apart from that they are always supposed to be served in stemmed glasses with a long lemon zest spiraling around the inside of the glass.
Despite being one of the many classic cocktails created in New Orleans the Brandy Crusta was as good as forgotten until David Wondrich published the recipe in his 2007 book Imbibe! Finally the Brandy Crusta and Joseph Santini made a comeback and today the drink is almost as easy to come by as the Ramos Fizz and the Sazerac. At least in New Orleans.
Brandy Crusta
2 parts Brandy
1/4 part Orange Curaçao
1/4 part Maraschino
1/2 part Lemon juice
1/2 part Sugar syrup
1 Dash Angustura bitters
1 Lemon spiral
Wet the glass with lemon juice. Rim it with sugar and set aside. Shake the ingredients until well chilled. Place the lemon spiral inside the glas. Strain the cocktail into the prepared glass.
The Last Heir To The Hawaiian Throne
Princess Ka’iulani was born in 1875 to Hawaiian Princess Miriam Likelike and Scottish-born businessman Arthur Cleghorn, during the reign of her uncle King Kalakaua.
At birth she was given an estate in Waikiki where she grew up next door to Robert Louis Stevenson. When Princess Ka’iulani was 11 she lost her mother and a couple of years after that she was sent to England to get a British education. While there, in 1891, King Kalakaua passed away and the new monarch, the king’s sister Princess Lili’oukalani made Ka’iulani the heir apparent.
She wanted to return to home but was told to stay in England during a tumultuous time in Hawaii. When she finally came back in 1897 Queen Liliuokalani had been forced to abdicate. Princess Ka’iulani identified strongly with her homeland and became a fierce advocate for Hawaii. She spoke out against the pending annexation of Hawaii by the United States and fought to keep the Hawaiian Kingdom independent.
Her efforts were ultimately unsuccessful and Hawaii was annexed by the US in 1898. Having struggled with poor health during the 1890s the devastated Ka’iulani sadly died in 1899, only 23 years old.
Twenty eight years later, in 1927, a new hotel opened in Honolulu, a grand pink palace named the first resort hotel built in the US. Sometime during the 1920s they created a signature drink, a cocktail called Princess Ka’iulani as a tribute to the influential princess. The cocktail changed name in the 1950s and is since then sharing its name with the Royal Hawaiian Hotel but the legacy of Princess Ka’iulani lives on as a symbol of strength, grace, and the rich cultural heritage of Hawaii.
The glass is fittingly called Princess and was designed by Bent Severin in 1957.
A Message To The King
King Charles III was born in Buckingham Palace during the reign of his maternal grandfather, George VI. He was only three years old when his mother, Elizabeth II, acceded to the throne in 1952, making him the heir apparent. He was made Prince of Wales in 1958.
Queen Elizabeth’s favorite drink was a Dubonnet Cocktail, most commonly prepared by stirring equal parts Dubonnet and gin. The Queen however preferred it prepared with two parts Dubonnet to one part gin.
King Charles’s preferred cocktail is said to be a Martini with equal parts gin and Vermouth but he is also known to enjoy a Laphroig whisky.
With a wink and a nod to the heritage of the late Queen Elizabeth II and to the preferred drink of King Charles III here is the King’s Cocktail. One part Laphroig, two parts gin and three parts Dubonnet. Stir with ice until cold and strain into a chilled cocktail glass. Garnish with a lemon twist.
The glass called Plum Martini was designed by Tom Dixon in 2016.
Congratulations Your Majesty!
Italy at Random
In a world of Italian design mobilità studio has illustrated a series of products all being part of making Italy into the world leader in design that it is. All products are genuine design icons form the gondola bow iron first mentioned in the 11th century to Cini Boeri’s Ghost Chair made from a single sheet of glass in 1987.
On Friday April 28 you are more than welcome to join me at the Sempre Coffee Bar on Jakobsbergsgatan 7 in Stockholm when the new exhibition Italy at Random opens at 5 pm.
If you have any other designs or random products from Italy (or other parts of the world) that you think should be part of the collection please tell me and they just might find their way onto your wall, a pretty great place to enjoy world class design.
The Little Fridge Car
During the first decade after WWII, war torn Europe was slowly trying to rebuild its economies. Engineer and businessman Renzo Rivolta, the owner of Isothermos, a company that before the war manufactured refrigerators and electric heaters, saw the rising demand for a micro-car. Rivolta was also the owner of ISO Autoveicoli, at the time Italy’s third largest producer of two-wheeled vehicles. Together with two aeronautical engineers, Ermengildo Preti and Pierluigi Raggi he created the first Isetta prototype in 1952. Isetta being the diminutive form of Iso. Legend has it that they actually used a repurposed fridge door for the prototype.
As for the performance, the Isetta, equipped with a motorcycle motor, took 30 seconds to reach 50 kph. This was, however made up by the fact that it fit two adults and was perfect for use in the narrow streets of Italian cities.
To be able to fund other project, like his sports car ISO Grifo, Mr Rivolta decided to sell the license for the Isetta to other manufacturers. BMW was at the time on the verge of bankruptcy and quickly saw the potential of the micro-car. They upgraded the Isetta with a new motor, better suspension and added a sunroof making the car reach a whopping 85 kph. BMW ended up making 10,000 cars during the first 8 months making it more popular than it ever was in Italy.
Apart from Italy and Germany the Isetta was also manufactured in France, the UK, Argentina and Brazil and has had such an influence on the automobile industry that it inspired the creation of the Smart Car in 1998.
More Than A Philly Cheese Steak
If you are pondering what to drink with your perfectly cooked Philly Cheese Steak we have got the answer. As with pairing a wine with your meal, a Pinot Noir from Burgundy with your Boeuf Bourguignon or a Chianti with your Spaghetti Bolognese it just seems natural to pair your Philly Cheese Steak with a Clover Club cocktail.
The Clover Club was a pre-prohibition gentlemen’s club that held their meetings once a month at the Bellevue-Stratford Hotel in Philadelphia from the 1882 to the 1920s. The cocktail by the same name was probably first shaken up at the turn of the last century and was published in New York Press in 1901. It went from being a favorite among the club’s members to making it big in New York when the hotelier at the Bellevue-Stratford, George Boldt, was recruited as proprietor for the Waldorf Astoria on Manhattan.
After having had a good run the Clover Club fell out of favor. In 1939 it was even listed in Esquire Magazine as of the ten worst drinks of the decade and in the 1950s it started being viewed as a ladies drink. Maybe due to the pink color of the cocktail.
Interestingly pink was originally considered a masculine power color and as thus fitting perfectly at the gentlemen’s club. In The Great Gatsby from 1925, Gatsby himself naturally sported a pink suit. Little girls were dressed in light blue and little boys in pink, a color that was said to be “a more decided and stronger color”. This changed in the 1940s and suddenly macho cocktails like the Clover Club and the Pink Lady were giving way to Manhattans and Martinis.
It wasn’t until the early 2000s when craft cocktails came back in a big way that the Clover Club started reappearing. As a tribute, American mixologist Julie Reiner, opened the Clover Club in Brooklyn in 2008, complete with wooden paneling, leather couches, velvet curtains and a tin ceiling.
The motto of the original Clover Club went “Who enters here leaves care behind, leaves sorrow behind, leaves petty envies and jealousies behind.”
The glass called Fylgia was designed by Gerda Strömberg in 1930.
The Clover Club
2 parts Gin
1/2 part Lemon juice
1/2 part Raspberry syrup
1/2 Egg white
3 Raspberries
Shake gin, lemon juice, raspberry syrup and egg white without ice (dry shake). Add ice and shake until well chilled. Strain into chilled cocktail glass and garnish with 3 raspberries.
Enjoy with your Philly Cheese Steak.
Picking Italian Mushrooms
Massimo Vignelli was born in Milan in 1931. At the age of 14 he decided he wanted to be an architect and at 16 he started working as an architectural draftsman before attending Università di Architettura in Venice. Here he met his future wife and business partner Lella Vignelli, herself coming from a family of architects.
In 1956 Massimo Vignelli was commissioned by the already famous glass maker Venini to design a series of lamps. The company had already worked with Italian designers like Carlo Scarpa and Giò Ponti. This project was initially called 4040 Zaffiro a name that was later changed to Fungo thanks to the lamps mushroom shape. The collaboration with Venini lasted for a couple of years and the result was an incredible number of lamps in a vast array of colors.
In 1965 Massimo and Lella co-founded Unimark International with five other partners including Bob Noorda, famous for his Pirelli-posters. Two years later they started a branch in New York. Unimark soon rose to fame through their corporate identities for, amongst others, American Airlines, Ford, Gillette and Knoll and it quickly became one of the biggest design firms in the world. Being on top didn’t last for that long though. In 1970 the Vignelli’s left the company to start their own business, Vignelli Associate.
The Vignelli’s eventually changed focus to product and furniture design and in 1978 they founded a new company, Vignelli Designs.
During their entire career the Massimo and Lella complemented each other with Massimo mainly focusing on 2D projects like the New York subway map and corporate identities for American Airlines while Lella worked more with their 3D projects.
They both lived by the motto “If you can design one thing, you can design everything” and in the case of Massimo and Lella Vignelli they really could.